Eat Local Guide :: Sarasota Edition


Farmers’ Market Phonies Raise Ire of Some Customers – But Not All, UF Researchers Say

(University of Florida News — September 25, 2012)

Doing business with a farmers’ market phony selling non-local food might bother some shoppers, but not all, according to a new University of Florida study.

Shoppers often assume farmers’ markets sell only the freshest crops from small, local operations, said Mickie Swisher, an associate professor with UF’s Institute of Food and Agricultural Sciences. But with the number of U.S. farmers’ markets more than quadrupled since 1994, big-volume produce dealers sometimes use them to sell items shipped from other states or countries.

When that happens, customers may feel outraged or indifferent, depending on whether they’re committed to eating local or just want a pleasant excursion, said Swisher, one of the study’s authors.

View the complete article at University of Florida News

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